Empathy Map

Empathy is seeing a situation from another person’s point of view, and tuning into their needs and emotions. Although empathy is intangible, empathy map is a powerful tool for discovering and visualizing insights about users.  In this example, parents and children are users. There are three empathy maps for child, mother, and father for you to try out. Encourage your child to use this empathy map while interviewing with you. Besides, you are welcome to use empathy maps while interviewing with your child.

Empathy Maps

Example: Brainstorm Eggs for Your Grandparents